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Social media optimization (SMO) is a set of methods for
generating publicity through social media, online communities and
community websites. Methods of SMO include adding RSS feeds, adding a
"Digg This" button, blogging and incorporating third party community
functionalities like Flickr photo slides and galleries or YouTube videos.
Social media optimization is related to search engine marketing, but
differs in several ways, primarily the focus on driving traffic from
sources other than search engines, though improved search ranking is also
a benefit of successful SMO. |
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